h o k o . t o d a y » Blog Archive » Science of the Secondary : Apple

Dear friends,

We would like to share with you our latest project:

With Apple as the subject of the first publication from the research programme Science of the Secondary, Atelier HOKO presents an inquiry into the behaviours and experiences observed through our interaction with the humble fruit. From the very moment we set our eyes on the apples that are displayed in the fruit stall to the strangely familiar memory of an apple within us, this book offers an alternative insight into things that are not yet discovered….

Science of the Secondary : Apple

176 x 250 mm
44 pages
Saddle Stitched
Photography & Illustrations in Full Colour
English
ISSN 2345-7228

To launch the book ‘Science of the Secondary : Apple’, Atelier HOKO will be distributing and retailing the books through 5 selected fruit stalls located in Singapore from 10th October till 11th November. Each purchase of the book (SGD $18) will be accompanied by one free apple(fruit). Please visit the fruit stalls and buy more books and fruits if you wish to have a healthy life.

For our friends overseas , the book is currently on sale internationally here.